Project Description
Print advertisement in support of the November 2009 release of DC Comics’ Absolute
edition of JUSTICE, along with a similarly themed online banner ad
Media
- Print advertisement will run primarily as a “housead” in select DC comic book titles, with the possibility of a concurrent run in selectVertigo and WildStormtitles
- Companion bannerad will run online at select DCComics imprint-specific websites
Primary Target
Readers of DC Comics comic books, primarilyMale, ages 18-49
Secondary Target
DirectMarket retailers (comic book shops) and booksellers; ad campaign itself will be used by DC Comics Sales &Marketing as part of the retail “sell-in” process
Target Appeal
DC’s Absolute edition of JUSTICE (more commonly referred to as ABSOLUTE JUSTICE)
will appeal to the following consumer bases:
- Fans of the original best-selling 12 issue comic book series, JUSTICE, and/or the subsequently released “collected edition” of JUSTICE, published as three distinct volumes
- Fans of DC comic book stories featuring Superman, Batman,WonderWoman, GreenLantern, The Flash,Aquamanand othermembers of The Justice League of America
- Fans of acclaimedartist andstoryteller,AlexRoss, aswell ashis otherwell-known works, including the best-selling DC Comics series KINGDOMCOME
- Fans and collectors of DC Comics’ Absolute Editions
Direction
- Use the visual elements provided to inspire fans to purchase the book
- Consider the use of one or two reviewquotes (supplied)
- Ensure that a sense of excitement, fun and importance (as befits an Absolute Edition) is included in the creative execution
Advertisements
